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----- Original Message -----
Sent: Sunday, October 10, 2004 7:31 AM
Subject: [IMO-FFI] Domino's Pizza blasts attorney general for role in billboard
contest
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http://www.freep.com/news/latestnews/pm680_20041008.htm
Detroit Free Press
8 October 2004
Domino's Pizza blasts attorney general for role in billboard contest
Associated Press
Lansing - Domino's Pizza Inc. is upset with Attorney General Mike Cox,
saying it was misled and didn't know the coupons it donated would be used
in a billboard contest to promote the payment of child support.
The Ann Arbor-based pizza chain criticized Cox in an open letter to
customers on its Web site, the Booth News Service reported for a Friday story.
Cox, a Republican, announced a PayKids billboard contest on Sept. 23
allowing any child under age 18 to submit drawings with themes encouraging
the payment of child support.
The first 250 entries were offered a $10 Domino's gift certificate. The
winner would have their drawing appear on a billboard along a highway in
southeast Michigan and receive a $1,000 scholarship and a pizza party for
his or her school.
Domino's wrote in the letter: "We were unaware of this use of Domino's gift
certificates for the PayKids billboard contest until concerns and
complaints from various consumers began coming to us. As we were not
informed of this contest in advance, nor did we endorse the use of our
company name in conjunction with it, we are angry about receiving the many
complaints that associate our brand with a campaign that was so negative
and ill-conceived."
Cox spokesman Randall Thompson defended the contest.
"Asking kids to use their creativity to encourage people to obey the law is
appropriate and the right thing to do," he told Booth. "We're talking about
a felony statute here. We're not talking about the overwhelming majority of
mothers and dads that do pay and have wonderful relationships with their
children."
The contest bothered fathers' rights groups who said it uses children as
pawns between parents. Two national radio hosts encouraged a boycott of
Domino's earlier this week.
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